When many people hear of business directories they picture the traditional large books stuffed with names and contacts of businesses. This is not the case. With the coming of internet, there are many professional online directories where you can list your business. Do you want to make the most from these directories? Here are tips that you should consider:
List on prominent directories
While there are many directories on the market, be cautious of the ones that you use. To avoid hurting your business and ranking, avoid poor quality, spammy sites. The directory that you use should be of high ranking, and relate to your business and geographic area.
Give accurate information
You can’t imagine how many businesses have the wrong information on online directories. This is caused by carelessness and ignorance. While most of the business owners post the correct information on their sites, most of them forget updating it when they change their addresses or move to other locations.
To make the most of the directories you need to ensure that all the information on your profile is correct. Also ensure that you list your business in the correct category.
Integrate social media
While only a few directories will allow you to do it, you shouldn’t miss out on the opportunity when you come across it. When you integrate your social media profile to the directory you not only make it easy for potential customers to find your social media page, you also make it easy for the customers to connect with you.
List your site on Google+
In addition to listing your business on the local directories, also list the business on Google+. This is a social media platform owned by Google. Studies show that businesses listed on the platform rank better than those that aren’t. To avoid confusion, ensure that the details you give on the directories are similar to the ones that you use on Google+.
Mix directory listing with SEO
While listing your business on your local directory increases your chances of ranking high in the search results, mixing a little bit of SEO further boosts your rankings. You should create great content, get quality backlinks and regularly share your content and you will be on your way to the top.
These are tips on how to make the most from listing your business on directories. As mentioned, only consider listing your business on the most reputable directories in your area.